Your e-commerce glossary

All the terms you need to know to succeed in modern e-commerce, explained simply and clearly.

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What is Back End?

The back end of a Shopify store handles server-side operations, managing functionality, data, and integrations, unseen by the store's visitors.

Explanation

The back end refers to the technical infrastructure and processes that run a Shopify store behind the scenes. It includes the server, database, and applications that manage the store’s functionality, such as inventory management, order processing, and integrations with third-party apps. While customers interact with the front end (the website interface), the back end ensures that the store operates smoothly by handling data and system logic.

Importance

  • Store Management: Enables efficient handling of products, orders, and customer data.
  • Customization: Allows developers to add custom functionality tailored to specific business needs.
  • Data Security: Safeguards sensitive customer and business information.
  • Scalability: Supports the growth of the store as traffic, products, and orders increase.

How It Works

  • Server Operations: The back end runs on Shopify's servers, managing data and executing server-side code.
  • Data Management: Processes customer information, order details, and product inventory through Shopify's database.
  • APIs and Integrations: Connects with third-party tools and apps for additional functionality like analytics, marketing, and shipping.
  • Custom Development: Developers use Shopify's Liquid language and APIs to create and customize store features.

Benefits

  • Smooth Store Operation: Ensures that inventory updates, orders, and payment processing are handled efficiently.
  • Flexibility and Customization: Offers the ability to tailor functionality to business needs through apps and code.
  • Robust Data Handling: Processes and secures large volumes of data, including customer and order details.
  • Seamless Integrations: Supports apps and tools that enhance store performance and capabilities.