Your e-commerce glossary

All the terms you need to know to succeed in modern e-commerce, explained simply and clearly.

Back to Glossary

What is BOGO?

BOGO (Buy One Get One) is a promo where customers get a free product with a full-price purchase, boosting sales, clearing inventory, and encouraging larger buys.

Explanation

BOGO (Buy One Get One) is a type of sales promotion that allows customers to receive a free product when they purchase a specified product at its full price. This offer can be applied across various product categories, helping businesses increase sales volume while providing added value to customers. The promotion can be implemented in different formats, such as "Buy One, Get One Free" or "Buy One, Get One 50% Off," and is often used to attract new customers, clear out inventory, or encourage customers to purchase more items.

Importance

  • Increased Sales Volume: Encourages customers to purchase more products to take advantage of the offer, leading to higher sales.
  • Customer Attraction & Retention: BOGO deals attract new customers while incentivizing repeat purchases from existing ones.
  • Inventory Management: Helps clear out slow-moving or excess inventory by offering a free product alongside regular-priced items.
  • Enhanced Customer Loyalty: Customers often perceive BOGO offers as great value, which can increase brand loyalty and repeat business.

How It Works

  • Promotion Setup: Merchants configure the BOGO offer in their Shopify store, selecting the eligible products and specifying the conditions (e.g., buy one, get one free or buy one, get one at a discount).
  • Customer Purchase: When customers purchase the required product, they automatically receive the free or discounted item as per the offer.
  • Cart & Checkout Integration: The BOGO deal is displayed during checkout, ensuring customers are aware of the promotion before completing the purchase.
  • Offer Fulfillment: Merchants fulfill the orders, ensuring that the customer receives the correct items as part of the promotion.

Benefits

  • Boosts Sales: Encourages customers to purchase more than they might have otherwise, increasing the average order value.
  • Increases Conversion Rates: BOGO offers are highly appealing and can encourage hesitant customers to complete their purchase.
  • Promotes Product Discovery: Customers may try new products when they receive them for free, potentially leading to repeat purchases.
  • Simple & Effective Marketing Strategy: Easy to understand and implement, BOGO promotions are a proven way to attract attention and drive sales.

Top Shopify Apps for BOGO:

Abandoned Cart Recovery
BOGOS.io Free Gift Buy X Get Y

- Helps merchants easily set up Buy One Get One offers, with the ability to offer free gifts based on customers’ purchases.

- Includes customizable gift offers, such as BOGO promotions, increasing customer satisfaction and sales.

Abandoned Cart Recovery
AOV Free Gift Buy X Get Y+BOGO

- A comprehensive upsell and cross-sell app that can facilitate BOGO promotions.

- Helps merchants increase revenue by offering discounts or free products alongside purchases.

Abandoned Cart Recovery
Discount Buy X Get Y BOGO Gift

- Offers advanced upsell and BOGO functionality, allowing merchants to set up Buy One Get One deals with ease.

- Includes bundle creation, allowing businesses to sell products in groups with special offers, driving sales and conversions.