Your e-commerce glossary

All the terms you need to know to succeed in modern e-commerce, explained simply and clearly.

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What is Cart?

The cart is a virtual space in an online store where customers store selected items before proceeding to checkout.

Explanation

A cart, or shopping cart, is an essential feature of e-commerce platforms that allows customers to collect and review products they wish to purchase. It displays product details, quantities, and prices, enabling customers to make changes before completing their order. The cart facilitates a smooth transition from browsing to purchasing and is a critical step in the sales process.

Importance

  • Customer Convenience: Allows users to organize and review selected items.
  • Sales Facilitation: Acts as a gateway to the checkout process.
  • Personalized Offers: Enables upselling and cross-selling through smart recommendations.
  • Conversion Optimization: Well-designed carts reduce cart abandonment rates.

How It Works

  • Product Selection: Customers add items to the cart by clicking an "Add to Cart" button.
  • Review and Edit: The cart displays product details, quantities, and totals, allowing adjustments.
  • Additional Features: Many carts include upsell suggestions, discount codes, and shipping cost previews.
  • Checkout Transition: Customers proceed to checkout, where they enter payment and shipping details to complete the purchase.

Benefits

  • Streamlined Shopping: Makes the buying process intuitive and user-friendly.
  • Improved Sales Opportunities: Features like upselling and cross-selling maximize revenue.
  • Transparency: Displays costs, taxes, and shipping fees upfront to avoid surprises.
  • Enhanced Customer Experience: Simplifies and personalizes the purchase journey.

Top Shopify Apps for Cart Optimization:

Abandoned Cart Recovery
In Cart Upsell

- Offers personalized upsell and cross-sell suggestions directly in the cart.

- Increases average order value (AOV) without disrupting the shopping experience.

- Provides AI-powered product recommendations.

Abandoned Cart Recovery
Cart X ‑ Post Purchase Upsell

- Enhances cart accessibility with a slide-out cart drawer.

- Allows customers to update their cart without leaving the product page.

- Includes upsell and promotion features.

Abandoned Cart Recovery
AMP | Slide Cart Drawer

- Offers a customizable cart drawer for a seamless shopping experience.

- Supports upsell modules and discount code integration.

- Tracks cart performance and abandonment analytics.