Your e-commerce glossary

All the terms you need to know to succeed in modern e-commerce, explained simply and clearly.

Back to Glossary

What is Cart Page?

Cart page is a section of an e-commerce site where customers review items added to their cart before proceeding to checkout.

Explanation

The cart page is a web page in an online store that displays all the selected products a customer intends to buy. It typically includes product details such as name, quantity, price, and any applicable discounts or taxes. Customers can make modifications, such as updating quantities or removing items, and view the total cost, including shipping fees, before advancing to the checkout process.

Importance

  • Order Confirmation: Allows customers to review their selections before purchase.
  • Upselling Opportunities: Provides space to showcase related products or promotional offers.
  • Transparency: Displays a breakdown of costs, including shipping, taxes, and discounts.
  • Improved Conversion: A user-friendly cart page reduces cart abandonment rates.

How It Works

  • Item Display: The cart page lists all products added to the cart, including their details and prices.
  • Edit Options: Customers can adjust quantities or remove unwanted items.
  • Summary & Totals: Displays a summary of the order, including subtotal, taxes, shipping, and total cost.
  • Proceed to Checkout: Features a prominent button directing users to the next step in the purchase journey.
  • Additional Features: May include upsell recommendations, discount code fields, and shipping calculators.

Benefits

  • User-Friendly Interfac: Simplifies the shopping and checkout experience.
  • Increased Sales: Strategic upselling and cross-selling opportunities.
  • Cost Transparency: Builds trust by providing a clear breakdown of charges.
  • Error Reduction: Allows customers to correct mistakes before checkout.

Top Shopify Apps for Cart Page Optimization:

Abandoned Cart Recovery
In Cart Upsell

- Adds personalized product suggestions on the cart page.

- Increases average order value (AOV) with AI-driven recommendations.

Abandoned Cart Recovery
Cart X ‑ Post Purchase Upsell

- Enhances cart functionality with a sleek, accessible cart drawer.

- Enables seamless product updates and includes upsell modules.

Abandoned Cart Recovery
AMP | Slide Cart Drawer

- Offers a customizable cart experience for better customer engagement.

- Supports discount integration and abandonment tracking.