Your e-commerce glossary

All the terms you need to know to succeed in modern e-commerce, explained simply and clearly.

Back to Glossary

What is Handle?

A handle is a unique identifier used in website or e-commerce platforms to identify pages, products, or categories for URLs and backend management.

Explanation

In Shopify and similar platforms, a handle is a lowercase string without spaces that uniquely identifies an item, such as a product, collection, or blog post. It’s often derived from the item's title, with spaces replaced by hyphens. For example, a product titled "Blue T-Shirt" might have a handle like blue-t-shirt.

Importance

  • SEO Optimization: Handles contribute to creating clean, readable URLs, improving search engine rankings.
  • Backend Consistency: Simplifies content referencing and linking within the website.
  • Custom Development: Essential for theme and app developers to dynamically retrieve content.

How It Works

  • Handle Creation: When you add a product or collection, the platform automatically generates a handle based on the name or title.
  • Customization: You can edit the handle to make it more descriptive or SEO-friendly.
  • Integration: The handle is used in liquid code, API calls, and theme customizations to reference the specific item.

Benefits

  • Clarity in URLs: Clean and readable URLs improve user trust and click-through rates.
  • Efficient Content Management: Handles make it easier for developers to programmatically access and manage content.
  • Improved User Experience: Optimized handles create intuitive and predictable navigation.
  • Cross-Platform Consistency: Ensures consistent identification of items across themes, apps, and APIs.