Your e-commerce glossary

All the terms you need to know to succeed in modern e-commerce, explained simply and clearly.

Back to Glossary

What is Order Tracking?

Order tracking allows customers to monitor their purchase status, from shipment to delivery, improving transparency and satisfaction.

Explanation

Order tracking is a feature that enables customers to check the progress of their orders in real-time. It provides visibility into the shipping process, including updates on dispatch, transit, and delivery stages. This functionality reduces customer anxiety, enhances trust, and minimizes support queries, creating a seamless post-purchase experience.

Importance

  • Customer Satisfaction: Keeps customers informed about their order status.
  • Brand Trust: Demonstrates reliability with transparent communication.
  • Support Efficiency: Reduces inquiries about order statuses.
  • Enhanced Experience: Creates a smoother post-purchase journey.

How It Works

  • Order Confirmation: A tracking link is shared via email or SMS after purchase.
  • Carrier Integration: Real-time data is fetched from shipping providers.
  • Live Updates: Customers receive status changes like “shipped” or “out for delivery.”
  • Custom Tracking Pages: Merchants can brand tracking pages for a cohesive experience.
  • Delivery Confirmation: Notifications are sent upon successful delivery.

Benefits

  • Transparency: Builds customer trust with clear shipping updates.
  • Customer Engagement: Keeps customers connected post-purchase.
  • Reduced Support Costs: Lowers the number of inquiries about order statuses.
  • Brand Promotion: Custom tracking pages enhance brand visibility.
  • Customer Loyalty: Creates a positive overall shopping experience.

Top Order Tracking Shopify Apps:

Abandoned Cart Recovery
AfterShip Order Tracking

- Provides branded tracking pages for a seamless experience.

- Sends proactive notifications for every shipment update.

- Supports over 900 carriers worldwide.

Abandoned Cart Recovery
Ordertracker ‑ Track & Upsell

- Offers real-time tracking for customers.

- Simplifies tracking with an intuitive interface.

- Reduces support load with automated updates.

Abandoned Cart Recovery
Trackr Order Tracking, Tracker

- Integrates with multiple carriers for global order tracking.

- Customizes tracking links with branding elements.

- Sends email alerts for significant shipping events.