Your e-commerce glossary

All the terms you need to know to succeed in modern e-commerce, explained simply and clearly.

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What is Product Set?

A product set is a curated collection of related items grouped together to simplify shopping and improve customer experience.

Explanation

A product set refers to a group of products with similar attributes or use cases that are displayed together in an online store. These sets make it easier for customers to explore multiple related items simultaneously, encouraging bundled purchases and enhancing their shopping experience.

Importance

  • Simplified Navigation: Groups related products, making it easier for customers to browse and compare.
  • Enhanced Marketing Opportunities: Allows merchants to promote collections or themes effectively.
  • Increased Sales: Bundling complementary items can boost average order value.
  • Improved Personalization: Helps tailor product displays based on customer preferences.

How It Works

  • Grouping Products: Merchants categorize items based on themes, usage, or customer demand.
  • Setting Attributes: Define filters like size, color, or type to refine the collection.
  • Displaying Sets: Product sets are showcased on product or category pages for easy discovery.
  • Promoting Sets: Merchants can advertise sets in email campaigns or through banners.
  • Analyzing Performance: Track sales and engagement metrics to refine product groupings.

Benefits

  • Streamlined Shopping: Makes it easier for customers to find related items quickly.
  • Higher Conversions: Encourages customers to purchase multiple products in one transaction.
  • Better Visual Appeal: Displays cohesive collections, enhancing the store's design.
  • Flexible Promotions: Ideal for seasonal or themed marketing campaigns.
  • Data Insights: Provides analytics on which product combinations resonate with customers.