Your e-commerce glossary

All the terms you need to know to succeed in modern e-commerce, explained simply and clearly.

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What is Sessions?

Sessions refer to the visits a user makes to a Shopify store within a specific timeframe. They help merchants track customer behavior, engagement, and conversion trends.

Explanation

A session begins when a user lands on a Shopify store and ends after 30 minutes of inactivity or when they leave. It provides insights into user navigation, time spent on pages, and actions taken. Analyzing session data helps optimize store performance, enhance user experience, and increase conversions.

Importance

  • Understand User Behavior: Track how visitors interact with the store.
  • Optimize Conversion Funnels: Identify drop-off points and improve sales flow.
  • Improve User Experience: Analyze navigation patterns to refine store layout.
  • Retargeting Opportunities: Use session data for personalized marketing.
  • Performance Insights: Identify slow-loading pages or friction points.

How It Works

  • Session Tracking: Shopify records visits and interactions.
  • Behavior Analysis: Merchants analyze bounce rates, session duration, and pages viewed.
  • Optimization Actions: Improve store layout, CTAs, and checkout experience based on insights.

Benefits

  • Higher Conversions: Identify and fix barriers in the purchase journey.
  • Better Engagement: Understand what keeps users on the site longer.
  • Informed Marketing: Use session data to refine ads and email campaigns.
  • A/B Testing Support: Validate design changes with session insights.
  • Enhanced Customer Retention: Identify friction points and improve retention strategies.

Top Shopify Session Tracking Apps:

Abandoned Cart Recovery
Propel Replay & Session Record

- Tracks user movements and clicks to visualize behavior.

- Provides heatmaps to identify high-engagement areas.

- Helps optimize store layout for better conversions.

Abandoned Cart Recovery
Session Backtrack

- Records live customer interactions.

- Allows merchants to replay sessions to identify pain points.

- Provides insights into abandoned carts and checkout issues.

Abandoned Cart Recovery
Session Replay & Analytics

- Offers real-time session replays for detailed analysis.

- Helps detect and resolve UI/UX issues.

- Supports data-driven decision-making to enhance store performance.